Author: James Cube

Data is a big part of it and also it should be ported to a regular review. If no testing is going on to check the working of your website,... Read More

In the ever-evolving landscape of business, one thing remains constant: customer experience (CX) is of the utmost importance. As businesses compete to stand out in the market, those that provide... Read More

If leads stall at any point in the sales process, it means they’re not progressing or joining the sales team. Let’s find out why this thing happens and how to... Read More

Throughout the customer journey, consumers encounter different issues at various phases of purchasing. In B2B the consumer mostly encounters situations like not getting enough assistance or information, what they are... Read More

Compelling businesses always find ways of creative strategies to be contented internally and stock professional traders to be smarter. Innovation through AI brought about a new boost for ABM, allowing... Read More

What follows here is a discussion on the widely held contention that some marketers and marketing agencies do make inbound marketing mistakes in 2024. This can naturally lead to roads... Read More

Identifying and Handling Common Lead Sticking Points By you, it is easy to see why your customers call you in the first place, thus, your business gets the chance to be... Read More

Implementing Predictive Analytics in Your ABM Toolkit

The industry is marked by very fierce competitions and in this scenario the product and brand based marketing will not cut it. Thus, marketers have moved to account based marketing... Read More

As you comprehend why potential customers contact you in the first place, it gives your business an opportunity to be present at the back of their minds as they search... Read More

Tracking and updating an accurate organizational database is a key success element for effective B2B marketing. Continuous updating of the outdated contacts as well as segmenting the database based on... Read More