Understanding the 7 P's of Service Marketing
Service marketing is often defined by a unique set of principles that differentiate it from traditional product marketing. This blog will delve into the 7 P’s of service marketing—Product, Price, Place, Promotion, People, Process, and Physical Evidence—and explain how each of these elements contributes to creating a memorable and valuable service experience. We’ll provide practical examples to demonstrate how businesses can use these principles to enhance their marketing strategies and satisfy customer needs.