Retailers must master how to do a market feasibility study that builds retail brand positioning and shelf appeal. This process uncovers what drives purchase decisions, from packaging to pricing. Learning how to do a market feasibility study that builds retail brand positioning and shelf appeal helps businesses craft offerings that stand out on crowded shelves. It influences product design, placement strategy, and promotions. With the right insights, you can increase visibility, conversion, and repeat sales in physical or digital stores.