How Can B2B Conversion Rate Optimization Help Your Business?
Increasing website traffic is one of the marketing department’s main goals. There is always a single goal in mind when making investments in content using B2B conversion rate optimization, SEO, sponsored search, email, social media, or account-based marketing. And that’s to direct potential customers to your website. Although website traffic has long been tracked by marketers as a key performance indicator (KPI), getting prospects to your website is only half the fight.